I spent much of the past two weeks working on a new website design for Tsunami Swimming. I originally designed their first website back in 2003 using frames, re-designed it in 2005 with some help from Dreamweaver, and finally launched a powerful, SEO-ready and social networking-savvy Joomla! site last weekend.
While I worked on the Tsunami website, I kept one eye on the 2012 London Olympics. Not only am I a huge fan of the Summer games, but as a life-long swimmer I couldn’t turn away from action in the pool! Of course, that helped immensely when it came time to write good content for Tsunami’s site. Being able to experience something as awesome as the Olympics this year is a tremendous help when it comes to writing compelling copy. Tsunami needed their audience to get excited about the sport, and what better way than to share stories of success by Team USA?
The key to compelling copy and rallying your troops is uniting under common goals and successes. Just because you’re not sending athletes off to the Olympics (or maybe you are!) doesn’t mean you can’t use such an event as a call to action to bring more customers to your small business or organization.
If you have a blog or social media pages, share your thoughts and feelings about big events like this with your audience. Try to bring it back to your business in the end. For example – if you’re a photographer, comment on the great shots of the gold medal moments. Link to those, then offer a special for capturing their own proud athletic moments or triumphs to your customers. If you tag your post right, it can go viral and help build your business.
Using global, national, and even local events to promote your business through online media can help you start seeing gold, too!