Custom websites and marketing strategies

Email Marketing

Having a website is great, but how do you keep people coming back? One of the best ways to maintain a solid web presence is to establish an email marketing program. It’s important to note that this doesn’t mean sending unwanted SPAM – email is only useful if it’s opened. LMK Web Design & Consulting can help you establish and maintain an email marketing program with sophisticated tools and templates to match your website’s look and feel.

How it works

Email marketing involves the collection of email addresses, either online or in-person, and sending bulk messages with a call-to-action that helps your bottom line. There are a myriad of Email Service Providers (ESPs) out there that can accomplish this. I’ve worked with many of them, including the small-business favorite Constant Contact, but the one I use and set-up for my clients is MailChimp. MailChimp comes with a bevy of built-in templates, has an easy-to-use interface, and integrates seamlessly with a lot of third-parties such as Facebook, Twitter, and Google Analytics. If you already have an established ESP or a personal favorite, I am more than happy to work with that as well.

After we get your email program set up, you might wonder, what’s next? How do I build a list of potential clients/customers/members? How often should I email them? What should my emails say? What if I need help writing good content for my emails, or assistance planning them out? Please contact me to learn more.

Fees

LMK will set up and configure your email marketing system, integrating it with your website for easy subscriber sign-up. The base fee includes one email template based on your site design or other specifications, with one draft and up to two revisions. Additional email templates are $35 each. Base Fee: $85