If you’re a web developer or involved in SEO, you’ve probably heard of mobilegeddon already. If not, it’s coming your way April 21st, and here’s a quick run-down:
Back in February, Google, the overlord of the internet search (joking . . . mostly), published a blog post about their next search algorithm update. While that’s not unusual, the content of this blog post has far-reaching effects. Essentially, Google recognizes the direction of the wind — towards mobile devices and away from standard desktops. Mobile searches, if they haven’t already, should eclipse desktop searches soon. While desktop searches will return results in much the same way they do now, mobile searches will penalize sites that aren’t mobile-friendly.
What does that mean for you? It could mean that your site won’t display when someone searches your optimized keywords on a mobile device, if you fail Google’s mobile-friendly test. This is kind of a big deal, since you’ve probably invested a bunch of hours and a bunch of money into SEO, which means showing up high on search results. Hence, the web-world-wide freak-out that’s happening right now. Continue reading
If you’re involved in the wide world of web design (say that five times fast), all you’ve been hearing about lately is responsive design. For those non-technical visitors, this involves the practice of designing a website that responds well across all devices and screen sizes – that is, in essence, responsive to whatever machine the end-user is utilizing to browse the website.
In practice, responsive web design can take on a lot of different technical aspects. I found a great infographic from Templatemonster that can help walk you through steps to discover, understand, and employ responsive web design.