Mobilegeddon is coming!

If you’re a web developer or involved in SEO, you’ve probably heard of mobilegeddon already. If not, it’s coming your way April 21st, and here’s a quick run-down:

mobile friendly websites are no longer an option

This is you, and your friends, and everyone else, searching Google.

So, what’s mobilegeddon?

Back in February, Google, the overlord of the internet search (joking . . . mostly), published a blog post about their next search algorithm update. While that’s not unusual, the content of this blog post has far-reaching effects. Essentially, Google recognizes the direction of the wind — towards mobile devices and away from standard desktops. Mobile searches, if they haven’t already, should eclipse desktop searches soon. While desktop searches will return results in much the same way they do now, mobile searches will penalize sites that aren’t mobile-friendly.

What does that mean for you? It could mean that your site won’t display when someone searches your optimized keywords on a mobile device, if you fail Google’s mobile-friendly test. This is kind of a big deal, since you’ve probably invested a bunch of hours and a bunch of money into SEO, which means showing up high on search results. Hence, the web-world-wide freak-out that’s happening right now. [Read more…]